OFFICIAL VIDEO: WILLOW SMITH – WHY DON’T YOU CRY

Willow Smith inhabits a world fuelled by an imagination and inquisitiveness that extend far beyond her 14 years on Planet Earth. The concept and visuals for the brand new track Why Don’t You Cry were dreamed up by the indigo child herself. Directed by her serial collaborator Nuyorktricity’s Mike Vargas and styled by i-D’s Julia Sarr-Jamois, this is Willow’s world; let’s all take a trip to it!

Why Don’t You Cry
Director Mike Vargas

Producer Moni Vargas
Production Company Nuyorktricity LLC

Director of Photography Kira Kelly, Mike Vargas
Assistant Director Amy Silliman
Assistant Camera/DIT Mighty Chuchaisri
Gaffer Carlos Oropeza
Grip Jorge Hernandez, Marcos Valadez
Production Assistants Brianna Rouzan, Danya Jimenez, Aprille Nulan, Asmita Paranjape

Editor & Colorist Mike Vargas

Artist Management Overbrook Entertainment, Miguel Melendez, Paress Salinas, Carlos Molina

Stylist Julia Sarr-Jamois
Hair Marcia Hamilton at Fr8me
Make-up Steven Arturo at The Only Agency
Stylist Assistants Keyla Marquez, Aja Davis
Costumes Andrea Wheeler

Why Don’t You Cry
Look 1
Willow wears all clothing Willow’s own.

Look 2
All clothing Willow’s own. Boots The Costume Studio.

Look 3
Willow wears jacket The Contemporary Wardrobe Collection. Jumpsuit Alpha Industries. Rollneck Loewe. Socks stylist’s own. Boots Alexander Wang.

Cast
Willow Smith, AcE, Duane Martin and Nicole Ari Parker

Global Group Director of Film & Video Ravi Amaratunga
Head of Video Jack Robinson
Head of Creative Bunny Kinney
Video Commissioning Editor Declan Higgins
Production Coordinator Tom Ivin
Development Producer Kate Villevoye
Creative Assistant Matthew Whitehouse

Special Thanks
Roc Nation, Lyric LA designed by Voila and Sean Gaynor, Lyric LA
Why Don’t You Cry